LUMS: “Sustainability and business: where does the media come in?”

I wrote a post for the “LUMS at WBCSD” blog. The brief was to discuss something in more detail that the WBCSD Council Meeting in Chennai, India made us think about.

The trip made me think about the role of the media in sustainability: why was there such a lack of coverage of the WBCSD? Why do the papers I read say we’re doomed, whereas other papers say everything is under control?

The final blog piece is online here.

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